A New Era for AEC Marketing

A talk by Shirley Che and Christy Zweig
Zweig Group and Zweig Group

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About this talk

There’s a stark difference between the way AEC firms looked at marketing during the midpoint of 2020 (confusion, cessation of usual activities, budget cuts) and the way they are approaching marketing this year and beyond. It’s a new era out there and successful firms are not employing the same tactics they did a decade, or even just two years ago. In this session, we will take a closer look at the data to point out five marketing practices and structures which will help create award winning campaigns, reach a wider audience, & spur on growth.

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